Fashion marketing course aims to create and manage marketing strategies for the fashion industry. It helps students to manage their relationship with media and plan events, fashion shows, and launch products.
A fashion marketer’s major role is to promote the brand of clothing and accessories. It included social media, content management, and marketing, they have a similar role as any marketer but are confined to the fashion industry as their specialization.
The median salary ranges between three to six lacs per annum which have no boundaries or upper limit with the right knowledge and experience
Fashion marketing and fashion merchandising are two profiles that are generally mixed but there is a huge difference in terms of scope Fashion marketing is centric on the advertising and promotion side of the brand whereas fashion merchandising covers the process of fashion design to sales of the product.
The diploma in fashion marketing takes six months for successful completion.
The course is designed to provide students with knowledge of various aspects of the fashion industry. The candidate gains technical knowledge of promotion, selling, visual merchandising, etc.
The choice of career depends on the interest he/she has. If the candidate has an interest in marketing or branding fashion products more than designing the product then fashion marketing is the best fit. Nevertheless, for the candidate who is good at communication interacting with people, analyzing trends, predicting future trends, and wanted to establish a style statement, the course is made for them.
No, a management degree is not a necessity I n order to pursue the fashion marketing course. The aspirant can have a bachelor’s degree in fashion or marketing or any other field.
Fashion marketing enables the process flow of merchandise from selection to presentation of the design to the retail customer with the ultimate objective to maximize sales and profit of the organization.
The basic skills needed for any fashion marketer are:
Analytical bend of mind
Social media handling
The candidate gets a wider range of opportunities like buyer, merchandiser, personal shopper, fashion consultant, distribution planner, marketing manager, retail manager, purchasing agents, marketing specialist, etc.