Top 10 Fast Fashion Brands you need to know
Greater emphasis has been placed on trendy clothing and fashion in recent years due to the growing influence of social media. Numerous influencers and celebrities come up with new looks every day, which makes the Indian fashion enthusiast crowd rush to keep up with all the latest trends. As a result, top fast fashion brands are able to satisfy current market demands.
Keeping up with the latest trends is easier when you check out the top fast fashion brands on the market, as today’s fashion industry is extremely dynamic and versatile. Often referred to as fast fashion, fast fashion is clothing designed to mimic catwalk trends, but at a lower price point. It is true that the fast fashion industry has many flaws, but cheap prices and easy access to trending garments have kept the industry growing.
The term “fast fashion” refers to clothing designs that come from the catwalk and hit the shelves in a timely manner. Fashion Week runway shows and celebrities’ looks are often incorporated into the collections. Mainstream consumers are able to afford the hot and latest look or the next buzz thing thanks to fast fashion.
Known for its low-priced, stylish clothing, fast fashion moves quickly from design to retailer to keep up with trends, introducing new designs on a continuous basis. Here are the top 10 fast fashion brands you need to know:
In India, Hennes & Mauritz AB, commonly known as H&M, has become one of the most popular fast fashion brands. With their trendy clothing and affordable prices, H&M has kept the country’s youth hooked on their stores for years. The company is also the second largest retailer of clothing in the world.
There is no doubt that Zara is one of the most popular clothing brands among teens and young adults in the country. Besides being the largest clothing retailer in the world, it is also a Spanish apparel retailer. Inditex owns and operates it. Zara offers a wider selection of luxurious-styled clothing than H&M, which makes its clothing more expensive than other fashion brands. There is a physical store as well as an online store where you can purchase it.
In four weeks, Zara’s designers can sketch and have a garment ready for sale. To modify an existing item, it takes as little as two weeks.
There have been ups and downs for the American fast-fashion brand, but it remains one of India’s most popular fast fashion brands. Despite offering a wide range of clothing and accessories to Indians, Aditya Birla Fashion (ABFRL)-owned Forever 21 has also faced challenges after going bankrupt, but some stores are still open. The company had announced earlier that it would downsize its operations.
Indian fast fashion company Myntra owns the brand, which claims to be an intelligent fast fashion brand. A range of exclusive riding gear is available from this Myntra-owned brand.
Since its launch, Urbanic has rapidly grown into one of the country’s most liked online fashion retailers. In the Indian market, the London fashion brand brings to the market the hottest catwalk fashion wear at the best prices. In addition, the western clothing brand made steady progress as buyers who previously shopped at Shein adapted it as a viable alternative.
Besides retail outlets, there are websites where you can buy casual wear clothing from this Japanese brand. With nearly six offline stores across the country, the brand first launched in India in 2019. After Zara and H&M, it is the third-largest clothing retail brand in the world in just a few years.
Fashion retailer GAP is also known around the world for its fast fashion. Online and offline GAP stores are available in the country, but the brand is more expensive than other fast fashion retailers. Clothing of high quality can be found there.
A fast fashion retail company, Fashion Nova is also based in the United States. As the internet’s favorite fashion label, the brand is primarily online-based and is gaining widespread popularity. A fast-fashion retailer has been gaining popularity among Indian fashion enthusiasts due to its endorsements by internet sensations Kylie Jenner and Cardi B.
One of the most recognizable lingerie brands in America, Victoria’s Secret specializes in lingerie. In addition, they own La Senza and PINK, a lingerie brand geared toward young women. The speed with which Victoria’s Secret produces and sells clothes makes it a fast fashion brand.
As part of the boohoo group, there are several brands that are designed to meet fast-changing fashion trends, including Boohoo, BoohooMan, Nasty Girl, Pretty Little Things, and several others. The group focuses on a specific niche of customers with each brand designed to handle a specific need. The fast fashion industry has been dominated by this online brand.
Also, Indians can get access to the British retailer via online stores. These online stores tend to catch up with the fast-fashion trends of the international market much quicker than their offline counterparts.
In addition to more consumer spending and more profits, fast fashion provides the consumer with the satisfaction of having the opportunity to participate in a trend soon after seeing it in magazines.
Although fast fashion can be beneficial, it creates a host of problems as well. In addition to contributing to climate change and pesticide pollution, this industry produces huge amounts of waste. In fast fashion, workers are exploited and dangerous because of the need for speed and cost efficiency.
In the long run, people will continue to debate fast fashion, alternatives, and how to proceed as long as they buy high style at low prices and ignore the issues that come with it.