Wearing fancy clothes used to be the definition of fashion. Basically, it was only for celebrities and models. The fashion industry has boomed recently, causing the definition of fashion to change. The fashion bloggers deserve the most credit for this. The way fashion is perceived has changed.
From men talking about skincare to wearing sneakers with ethnic clothes, bloggers have brought all these changes about. In addition to introducing new brands and educating consumers about what isn’t working in fashion, they update people about the latest trends and introduce new brands. There are some individuals who are making a concerted effort to bring about changes in fashion and design in India that are badly needed.
Listed below are the top 10 fashion bloggers killing it in the fashion department.
In terms of fashion bloggers, Komal Pandey comes to mind first. She has achieved success both as a fashion stylist at POPxo and as a YouTuber. On Instagram, Komal has a huge following of 1.5 million plus. Whether it’s everyday clothes or unconventional fashion, she creates content about it all. The transition reels she creates make everyone go “wow!” As a fashion influencer and blogger, she won a Cosmopolitan award in 2020-21.
There are also 12.4 lakh subscribers to Komal’s YouTube channel. Her channel focuses on creating content around ethnic and western wear, haul videos, makeup and skincare routines, and breaking fashion myths. Besides creating fashion content on her own, she also collaborates with fellow fashion bloggers, Siddharth Batra and Dolly Singh.
Kritika Khurana is one of the top fashion bloggers in India who is popularly known as “That Boho Girl”. Kritika’s Instagram page and blog are most followed around the country. Almost 1.5 million people follow her on Instagram because of her fashion ideas and lifestyle content. Kritika is one of the most popular and influential fashion bloggers, stylists, influencers, and YouTubers today. After graduating from the University of Delhi with a degree in Fashion Design, Kritika Khurana founded her YouTube channel, Kritika Khurana, in 2014. Her YouTube channel features creative ideas & tips about fashion, beauty, and lifestyle, and she has 7.57 lakh subscribers as of today. Myntrabeauty has appointed Kritika as a brand ambassador.
An entrepreneur, a global known fashion influencer blogger, and a content creator, Massom Minawala Mehta, specialises in content creation. In the blogging industry for the last 10 years, Massom is the second highest ranking fashion blogger in 2010. She founded India’s first fashion e-commerce portal, “Style Fiesta”, which was one of the country’s first fashion web portals. Throughout her career as an Indian designer, she has collaborated with many international brands, including Louis Vuitton, Dior, and Bvlgari, as well as Estée Lauder, Samsung, BMW, and Airbnb. Louis Vuitton, Dior, and Bvlgari are among the luxury fashion houses with which she has collaborated. Her initiative #SupportIndianDesigners helped homegrown fashion brands achieve their business growth, and she also won Cosmopolitan Luxury Fashion Influencer for two years. Masoom has worked with more than 500 brands to date.
Fashion blogger Aashna is another example of a businesswoman turned blogger. With the help of a Facebook page called ‘The Snob Journal’, she set out on her journey. She was always talking about the latest fashions.
She soon launched a YouTube channel with over 185K subscribers. Her content on YouTube is mostly about fashion, lifestyle, travel stories, home decor, and beauty routines. She is a dog lover. Her mother and she founded ‘The Snob Home’ together.
Aashna has gained tremendous popularity on Instagram. She has over 963K followers and collaborates with big brands like Nykaa, Maybelline, Myntra, and L’Oreal. Additionally, she has spoken at TEDx.
TEDx speaker and fashion blogger Riya is a social media influencer. She runs a fashion blog by the name of ‘caughtinacuff’, and her blog is very popular. In the beginning, she posted OOTDs on her channel. The number of followers she gained on Instagram reached 407K. The content Riya creates inspires women to be confident and bold. Besides makeup and skincare, she also discusses haircare. In terms of hairstyles, Riya experiments a lot.
The body positivity content Sakshi posts on Instagram has been attracting a lot of attention. With 515K followers on Instagram, she is known as ‘Stylemeupwithsakshi’. The transition reels and viral challenge videos are sure to keep you entertained. It’s hard not to groove when she dances.
Her content focuses on promoting body positivity, self-love, and self-esteem. YouTube subscribers have increased to 92.3K as a result. In addition, Sakshi was named Cosmopolitan Blogger: Body Positivity Icon-2021.
Initially, Siddharth was a fashion blogger, but his content with men’s makeup and skincare created a stir. There are 254K followers on his Instagram account. Fashion, makeup, and grooming are some of the things he experiments with. Additionally, he is a style editor at MensXP.
His YouTube channel has 42.2K subscribers, which he uses to showcase his quirky style. Vlogs and daily activities are the focus of his content. As a fashion blogger, he has led the way toward gender equality and metro sexuality. In addition to encouraging men to follow a simple skincare routine, Siddharth also discusses skincare and makeup as tools for self-care.
Besides being a fashion blogger, Karron is also a YouTuber. The Formal Edit is his other name. There are more than 3.9 million subscribers to his YouTube channel, where he posts videos about men’s fashion, everyday fashion, grooming, haircare, and skincare.
Karron creates content that is infused with humour, keeping his audience entertained. By profession, he is a lawyer who blogs about fashion to help men improve their style. As a result, he has gained 661K Instagram followers.
Saloni Sehra is the author of Saloniseh, which is widely known. One of the most popular fashion bloggers in India, Saloni Sehra, is a Delhi girl who has over 693K followers on her Instagram account. She is one of the top leading fashion and lifestyle bloggers and digital content creators in India due to her efforts and passion for fashion blogging. Her outfit ideas combine street fashion with high-end luxury. Her experience includes working with top brands such as “MISSA MORE, MAX FASHION INDIA, IFW FESTIVAL and NYKAA ‘DANIEL WELLINGTON Delhi”. “THE LALIT GROUP” recognized Saloni as a fashion diva. For a complete wardrobe makeover, one must follow her.
There are 45.3K subscribers to his YouTube channel Abix Vlogs, which is popular among Abhinav’s fans. In addition to creating content about everyday fashion, he also makes vlogs. The topic of hair care is also extensively discussed by him. It is sure to inspire you to change your everyday style when you see his Instagram feed. Among Indian fashion influencers, he has 120K followers.
For fashion inspiration, you can follow the following Indian fashion bloggers. Despite very different body types, colours, and trends, these Fashion Bloggers & Vloggers all easily incorporate these elements into their comforts & looks. That’s why they are the Leading Famous Fashion Bloggers in India, as per our research. These Indian Fashion Bloggers will help you transform your look, if you want to look super stylish and follow the latest fashion trends.