What is Fashion Illustration – A Beginner’s Guide￼
Every fashion design begins with an illustration. Essentially, it is the process of transforming an idea into a creative design via diagrams and drawings. The purpose of fashion illustration is to explain different design ideas visually. Their contributions to fashion design have been crucial since the creation of clothes. Fashion sketching is a unique style developed by each designer over time. Sketches created by them become instantly recognizable because of their signature sketching style.
Fashion sketching is an art form that explains, demonstrates, and communicates fashion and design. The importance of illustration for a typical fashion designer can most certainly be understood once you know what it is. Nevertheless, you can get a clear idea of what is involved in this article.
Designers use this to express their ideas in a practical manner. In turn, this boosts the visualisation of the design’s ideas and concepts. Images and diagrams serve as visual aids for communicating messages and become communication mediums. It is through illustrations that important details are brought to light that require more focus and attention. Details about the clothing design, fabric flow, cuts and pleats can be seen in these fashion sketches. In designing a specific garment or accessory, their planning and approach serve as the foundation.
Who is a Fashion Illustrator?
A fashion illustrator draws clothing or accessories, like handbags or shoes, on their own or on a figure. In addition to digital compositions, some also use traditional media, such as pencils, pens, watercolors, and markers.
- A live sketch at a fashion show or other event
- Creating sketches based on creative briefs for commercial clients
- The creation of fashion illustrations for packaging, advertising, or marketing
- The process of translating the ideas and concepts of designers into fashion drawings
- A fashion magazine’s editorial illustration
- Selling fine art to galleries or publishing prints
What is the importance of Fashion Illustration?
There is an impact over fashion designers in context with this skill. Below are some reasons for this.
- In fashion design illustration, designers communicate their ideas through drawings. In addition to that, it’s also called Fashion Sketching. In fashion design, the illustration phase is the first step. Illustrations of style will help in giving shape to the ideas in our minds that we can’t immediately design. Basically, it is just sketching. Before sewing, it allows us to visualise our ideas. In addition, it plays a crucial role in the design process.
It starts with the illustration. It is the beginning of everything in this industry. Fashion cannot exist without illustrations. It is an initial representation of everything. The designer begins to discover his or her uniqueness in this phase.
Visualisation is enhanced by it. Illustrations help fashion designers translate their ideas into reality. By drawing or painting, they bring their ideas to life. Designers communicate their ideas through these sketches. Designers are able to express themselves more creatively. It is possible for the designer to change the design before the product is created if there are any faults.
It contributes to the creation of new fashion trends. Fashion trends are introduced to the world by the designer. Creating new concepts and unique designs is made possible by this. A new fashion trend can arise as a result of changing ideas during the drawing process.
Fashion illustration enhances creativity. Designers benefit from illustrations in fashion by improving their creativity. The designer is also able to demonstrate his or her uniqueness in this way. As a result, they are able to rectify any mistakes they made in the design. The process of producing their ideas is easier when they put their ideas on paper.
In addition to attracting new customers, fashion design illustration increases sales. The use of sketches helps to attract more customers. When the designer explains that these sketches will help the customer understand what the product is, people sometimes cannot understand. Having this tool makes marketing a designer’s product easier.
How does a Fashion Illustrator work?
They express ideas and designs through their work. Fashion Illustrators perform many tasks. Here are some of them.
Courses for Fashion Illustration
Degree or Diploma programs for fashion illustrators are available at the professional level as well as at the specialised level. The duration of PG diploma programs ranges between six and eight months and two years for PG programs.
During the Diploma in Fashion Illustration program, students will study apparel design and the creative skills required to create illustrations for fashion, including digital design techniques.
BDes Fashion Design
MSc Fashion Design
Fashion Illustrator: How do I get started?
- Ability to illustrate figures, faces, clothing, and accessories by hand or in a digital medium.
- You should be willing to experiment with different mediums until you find your signature style, from watercolours to markers to digital art.
- You must have a strong understanding of colour and texture in order to illustrate a variety of clothing and accessories accurately.
- Keeping in mind the client’s expectations when you deliver work.
- Establishing and maintaining relationships with clients through networking and relationship-building skills.
- Building your business identity and promoting your work requires marketing and branding skills.
Average Salary of a Fashion Illustrator
As an ever-in-demand and challenging profession, they are always in high demand. Generally speaking, an entry-level fashion illustrator makes INR 3 – 6 LPA.
In most cases, their salaries increase with their level of experience. On the basis of the job type and designation, one can expect a salary up to INR 10 LPA or more.
There are some companies that hire in-house fashion designers, but most fashion illustrators work on a freelance basis. Illustrators in Fashion Designing can be hired by a wide range of businesses and individuals, such as:
- The fashion designer
- Developers and manufacturers of sewing patterns for the home
- A magazine
- The authors
- Creative directors
- Organisers of events
- Public relations professionals
A portfolio of your work can demonstrate your skills and unique style to potential employers, which can help you find freelance jobs. To help you find a job, consider the following resources:
- Finding freelance fashion illustration jobs requires marketing and branding. Making yourself and your work stand out is crucial in this competitive industry. You can get your name out there by building your brand, sharing your work, and growing a following on social media.
- In the fashion industry, where it’s all about who you know, networking is extremely important. Take part in fashion events and meet designers, editorial staff, publicists, and other professionals. Develop genuine relationships by interacting, asking questions, and seeking out opportunities to work together.
- Learn from renowned fashion design illustrators as mentors. Study the work of illustrators who inspire you, and then follow them on social media and study their work. A fashion illustrator or designer who can serve as a mentor can also be found through your networking skills. Get feedback from them on both your craft and your business.
- Identifying clients and opportunities for illustrators is also possible through agents who work on your behalf. Do your homework if you decide to take this route. Make sure the agency’s style aligns with your own. Others may specialise in live events, while others may specialise in editorial.
Scope of Fashion Illustration
- They have the ability to develop all types of fashion-related ideas. Among the many jobs available are Fashion Illustrator, Graphic Designer, Artist, Political Artist, Comical Artist, Street Artist, among others.
- They receive salaries ranging from INR 3 LPA – INR 6 LPA, and can earn up to INR 10 LPA depending on their skills and experience.
- Some of the renowned companies that recruit Fashion Illustrators include Raymonds, ITC Wills Lifestyle, Liberty Shoes, Bata, Pantaloons, Allen Solly, Swarovski, Lifestyle, AND etc.
- In addition to learning a lot during their work period, Fashion Illustrators may also enhance their Creativity and artistic taste, as well as their knowledge of colours, textures, and shapes, their technical skills of pattern cutting and sewing, their knowledge of fashion trends, their drawing and sketching skills, and their originality and innovation.
Illustrators in Fashion Design can pursue their careers in many ways. Invest time in developing your unique art style, compiling a portfolio, and networking with professionals in the field. Your path may lead to unexpected opportunities.