There are constant discussion and gossip in the fashion industry and amongst the fashion designer about the next big move in fashion. What will be the next big thing in fashion? There is no denying that this pandemic, social distancing and quarantine made the whole fashion industry to think about the subsequently the big move in the fashion world!
Sustainable fashion is the biggest and newest stirring in the world of fashion. The deep darkest truth that we all have accepted is the damage and harm caused by the human race is actual and existent. The destruction we contribute to the mother earth and the other non-renewable sources on the name of fashion, style and a new trend is irrefutable. The incontrovertible dent we are creating every day for us and our coming generations.
The fashion enthusiasts, designers and industry now becoming sensitive to this new emerging fact, while making the textile, dyeing the fabric and preparing the cloth for designing lots of wastages of natural resources and pollutant muddling up into is a very big concern and cause of worry. So everyone has to pull up the socks before it’s too late.
The next big introduction in the world of fashion is the sustainable fashion which can contribute to the environment and the natural resources available of the usage. Brands like Levi Strauss & Co. and Cecilie Bahnsen picking to create and promote the collections which are sustainable in nature and contribute to the sustainable development of the environment. Their marketing campaign is trying best to communicate with the conscious consumer to choose the fashion sensibly and more responsible. Today’s one small step can lead to a big change in the world of fashion.
The sustainability in fashion is introducing a novel approach. This approach can help the fashion designers, enthusiast and industry. It’s a bringing up the new way through which consumers and user can resale their clothes in the market. When you can have the option of resale for the car or furniture then why not clothes and fashion accessories.
The fashion designers are trying best to create the market where the buyer can take the clothes on the rent or create the channel distribution of reverse commerce where the options of reuse, recycle and resell can come up. The re-usage or recycling or reselling of the clothes and fashion accessories in the world of fashion is ushering the new trend that can help the conscious buyers and user who want to contribute to ecological restoration and sustainable development for the coming future generations.
It is very improbable that consumers and fashion enthusiast will bring to an end buyer of the clothes and fashion accessories or rent the whole wardrobe but it provides immense satisfaction by adding a small fraction of contribution for the sustainable ecosystem.
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