Almost as soon as photography was invented in the 1830s, jewellery makers and sellers were eager to use it to demonstrate their jewellery items to the larger market. But jewellery photography was notoriously difficult since its inception till date whether its diamond rings or gemstone necklaces. It requires careful focus and composition as it introduces unique photographic challenges. Jewels and jewellery items are small, usually shiny and involve attention to detail in lighting. The delicate details to the creativity and pattern of the jewellery are needed to make jewellery look its best.
So what is Jewellery Photography?
Jewellery Photography shows the intricate details of jewels and jewellery in order to attract customers. There are many brands out in the market selling their Jewellery, thus it is imperative to stand out among them and get your jewellery and its design the essential attention. A Jewellery photo with or without a model when clicked accurately has the propensity to create an authentic brand image in the market.
Whether it is rings, necklaces, pendants, earrings, bracelets, anklets or brooches, all present a unique set of challenges when it comes to jewellery photography. The smooth, shiny surfaces cause chaotic reflections, size and the high magnification of the jewellery and gemstones require extreme understanding to achieve sufficient depth of field. The studio lighting, types of equipment, props and post-production techniques are mandatory to be acquainted with.
These are the major-useful areas to work on before jewellery photography that makes the process and result so much enhanced.
Your background is a crucial part of the photoshoot. Thus it’s important to get the right background. You need something that will enhance your jewellery and jewels, but not overshadow it. So think about colour, textures, size, shape and how it will work with the styling of jewellery image.
A decision whether to use natural light or studio light plays a vital role in jewellery photography. To shun shadows from the hard light, you can opt to use a wall or filter (a white paper) to get the correct lighting. Jewellery photography requires the capturing of the subject in neat lighting. Thus the right judgment of the lighting is very critical.
The correct lens, a suitable tripod and an accurate prop whether an expensive model or object creates the whole difference in jewellery photography. In the photoshoot, it is needed to figure out what works best for a jewellery photoshoot that can lead to greater photography.
Jewellery photoshoot is just one phase of the whole jewellery photography process. To refine the photograph and turn it into something dazzling, editing and retouching is a must. Photo Editing helps in removing minor glitches in a photograph and make it more attractive.
The backgrounds, lighting techniques, details about props and equipment on how to build an inexpensive or expensive chamber that creates stunning and diffused light, demands lots of hard work and knowledge.
The demonstration on a number of shooting scenarios like a ring, a bracelet, a necklace, a pendant and an earring set, exploring a different lighting tool and props creates style and brand positioning for the refine jewellery at its best in the market.
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