FASHION TRENDS AT THE TOKYO 2020 OLYMPICS
The display of fashion statements at the Tokyo 2020 Olympics more than made up for the stands bereft of a house full of cheering spectators. It was not just the uniforms and costumes that the participating teams came marching in to show up their style, the pageantry went down to the minutest of details – like nail art!
The Olympics has always been an apt platform to express world solidarity, unity in the diverse cultures and traditions that exist, and national pride – this was beautifully orchestrated at a fairy-tale Opening Ceremony at the Tokyo 2020, after a year’s uncertainty. The sporting gear incorporated colours and elements of each country and their ethnicity. Here are some noteworthy fashionable moments…
MISIA IN TOMO KOIZUMI : Draped in a Tomo Koizumi outfit, singer and songwriter Misia performed the Japanese national anthem flagging off the Tokyo 2020 Olympic ceremony. Dressed in an elaborate multi-hued gown consisting of layering of white tulle scrunched together and cinched -in waist, puffed up shoulders, are the all part of renowned Japanese fashion designer Koizumi’s signature style.
American Gymnast Sunisa Lee’s nail art visuals went viral. Colourful hoops of the Olympics logo appeared in her long acrylic nails. This was one of the ‘wow’ moments of fashion at the Tokyo 2020.
2)TEAM GERMANY : The German artistic gymnastics team switched from the traditional leotard to ‘unitards,’ in order to bring in modesty. German gymnast Elisabeth Seitz justified the change said, “… we wanted to show that every woman … should decide what to wear.”
Participants clad in top-of-the-line brands like Nike, Lacoste, Adidas, Ralph Lauren and many more were in full force showing off their athleisure fashion at the Olympics 2020.
13 years old, Brazilian skateboarder Rayssa Leal won a silver medal for her jaw-dropping feat, in a Nike look- a winning combination for a powerful style trending on top.(C) The Brazilian team seen in their finest patterned garb depicting green, blue, yellow and red, leaves. (R) Nike designed the Brazilian outfits inspired by football jerseys. A toucan bird motif is stitched on to the shirts to represent happiness. Functionality is key and the breathable and lightness attributes of the uniforms have been given adequate importance.
A very different looking statement piece, this. Designed by Liberian-American Telfar Clemens, owner of the powerful Telfar brand. 70 pieces were made to look genderless, but delivered a lot of drama. One-shouldered tanks, track pants, unitards, and duffel bags made it on the list of Telfar labelled gear for the Liberians.
(L & C) Simone Biles, the American gymnast wore a custom-made uniform by GK Elite Sportswear. 6400 Swarovski crystals were used to embellish the leotards of the entire gymnastics team from USA! In keeping with the sustainability theme enshrined in the Tokyo games, the costume was made from completely recycled fabric. (R) Team USA was smartly turned out in smart, fashionable Ralph Lauren for the opening / closing ceremonies, as also uniforms of top athletes. The ‘Americana’ look was brought about by blazers, striped shirts and a neck scarf. Village wear and protective face masks made of locally grown cotton were created by the Ralph Lauren stable. Nike designed the stunning all-white medal stand uniforms made from recycled materials, and for basketball, soccer, track and field, and skateboarding events.
6) TEAM HAIRDO
Looking zany with hair colours and styles never made these high performers self -conscious. In fact, these bold hair colours and funky accessories were almost talismanic in nature for them. Shelly-Ann Fraser-Pryce, Jamaica’s track and field star sprinted across the 100-meter race rocking yellow and orange hair. Tennis sensation Naomi Osaka showed off chic red box braids in support of Team USA; whereas American track and field athlete Christina Clemons, turned up with space buns and butterfly clips.
Team Italy came striding in, in their flag colours at the Opening Ceremony. The tracksuits were designed by the fantastic Giorgio Armani’s line Emporio Armani. The word “Italia” emblazoned in Japanese script, added a nice touch, as also did the Italian national anthem printed on the insides of the jackets, sweatshirts, and collars of the polo shirts.
Team Tongo chose ethnic tribal wear to make their fashion statement at the opening ceremony. It was like a glimpse in ethnicity from around the world. Their flagbearer looked authentic in straw skirt and a bare torso.
Team Bermuda marched in wearing bubble gum pink Bermuda shorts, smart navy collegiate blazers, white collared shirts and navy ties and knee-length socks of the same colour. A tiny island nation, but lots of style and an ingenious way to introduce their sartorial contribution to the world. (R) Team India had smart navy jackets with hand-embroidered collars, worn over trousers of the same colour for men. Women wore khaki and brown kurtis/kurtas and pants with their jackets.
10)TEAM LATVIA 11) TEAM PARAGUAY
(L) Team Latvia arrived wearing futuristic or even robotic metallic outfits, in keeping with today’s themes. Women wore foil-like silver dresses with sheer bomber jackets over them. The male participants wore grey trousers and white jackets. (R) Every bit retro, Team Paraguay’s look at the Opening Ceremony! Striped red, white and blue shirts, with white shorts for ladies and full- length trousers for men. Straw boater hats with a blue ribbon – the look took us back to the 1960s ice-cream man.
12)TEAM SOUTH KOREA 13) TEAM FRANCE
(L) Designer label The North Face created a simple monochromatic concept for Team South Korea’s sportswear and medal stand uniforms. Nike provided extras for their football athletes. (R) Trust Team France to turn up in style and looking chic in tricolour uniforms designed by some of the best brands in sportswear – Lacoste and LeCoq Sportif. Nike collaborated with Dutch artist Piet Parra, to create uniforms for their skate boarding team.
14)TEAM GREAT BRITAIN 15) TEAM CANADA
(L) Team Great Britain’s uniforms were for the opening and closing ceremonies were designed by British label Ben Sherman. Stella McCartney, Adidas’s collaborator created uniforms for gymnastics, track and field events, skateboarding, and sport climbing. (R) Designer label Hudson’s Bay collaborated with Levi’s to dress Team Canada in trucker jackets for the closing ceremony. Canadian motifs, and that of graffiti and streetwear were incorporated in the design. White jeans from Levi’s completed the look. In keeping with the idea of gender neutrality and inclusivity, the ensemble is unisex.
16) TEAM JAPAN
Japanese Olympians and Paralympians team for Tokyo 2020 are attired in uniforms that are a reminder of the Olympic 1964! Team Japan wore white tops and red bottoms (colours of their national flag) for the Opening Ceremony at the Tokyo 2020. The uniform was designed by Tokyo 2020 sponsor Aoki.
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